Level 2 Sales, Marketing and Business

About this course

This course gives you a hands-on introduction to three fast-paced industries, helping you build real-world knowledge and confidence from day one. You’ll sharpen key skills like communication, planning, teamwork and leadership all essential for success in any career. Plus, you’ll get to choose a pathway that suits your goals, leading to two recognised qualifications that will set you apart in the job market or prepare you for further study.

What you will learn

Mandatory units:

Marketing theories and techniques–Explores key marketing principles, models, and strategies used to influence consumer behaviour and drive business success

Understanding business organisations–Learn how different types of businesses are structured, operate, and interact within the wider economic environment

How businesses market their products and services– Look at the methods and channels businesses use to promote and sell their offerings to target audiences

The use of digital marketing and creating a marketing campaign– Gain hands-on experience in planning and executing digital marketing campaigns using modern tools and platforms

Communication skills for work– Develop effective verbal and written communication skills essential for professional environments

Optional units which will be supported by your tutor to suit student aspirations:

Business project– Undertake a practical project to apply business knowledge in a real-world or simulated context

Digital skills for work– Enhance your ability to use digital tools and technologies commonly required in today’s workplace

Exploring entrepreneurship– Discover what it takes to start and run a business, including mindset, innovation and risk-taking

Finance, budgeting and managing – Financial planning, budgeting and money management within a business setting

Introduction to self-employment– Learn the basics of becoming self-employed, including legal, financial, and operational considerations

Market research– How to gather, analyse, and interpret data to inform business decisions and strategies

Online business activities– Explore how businesses operate online, including e-commerce, digital services and virtual collaboration

Planning and running an event– Skills needed to organise, promote, and deliver successful events

Promoting products and services– Learn techniques for effectively advertising and selling products or services to customers

Running an enterprise activity– This unit gives you the opportunity to plan and carry out a small business or enterprise initiative

Supporting sustainability – Explore how businesses can operate sustainably and reduce their environmental impact

The role of an administrator– Responsibilities and skills required for administrative roles in various organisations

Assessment of the BTEC Marketing qualification is by externally set assignments and an examination. The assessment of the event planning is by internally set assignments and practical tasks.

This course is classroom based and you will be encouraged to use our on-line learning resources to further support and develop your knowledge, skills and exam technique away from the classroom. Guest speakers and external business-related activities really bring your business subjects to life.

You will undertake work experience as part of this programme.