T-Level Marketing (Marketing Assistant) Programme Aim

Before you submit your application

Before submitting your application to Wilberforce Sixth Form College, please make sure you have included the following information:

Personal details – including your home address, personal email address (not a school email), contact number and current school.

Next of Kin details - please add parent/guardian contact details including email address.

Predicted grades – please include a full list of all your predicted grades.

What happens after you apply?

Once you have submitted your application, we will contact you using the personal email address provided.

If you decide you would like to change your course choices, there is no need to submit a new application. You can discuss and change your choices at your interview.

You only need to attend one interview, even if you would like to change your course choices or are interested in studying multiple courses.

If you have any questions or need any help with your application, please contact liaison@wilberforce.ac.uk.

You will study how organisations understand customers, communicate value and promote products, services and brands. Core topics include the business environment, principles of marketing, sales and procurement, legislation and regulation, sustainability, business communication and project management. In the Marketing occupational specialism, you will carry out research, analyse customers and stakeholders, develop marketing propositions, produce effective communications and evaluate campaign performance. The two-year programme includes a minimum 315-hour industry placement. Assessment includes two examinations, an Employer Set Project and an occupational specialism project.

WHAT WILL YOU LEARN?

You will learn about different types of organisation, business aims and structures, stakeholders and the impact of digital technology. Marketing topics include consumer behaviour, customer personas, segmentation, targeting and positioning, routes to market, the extended marketing mix and promotional methods. You will also study sales processes, customer experience, procurement, legal and regulatory responsibilities, sustainable business, communication and project management. Through the occupational specialism, you will research markets, assess customers and stakeholders, develop propositions, deliver marketing communications and evaluate effectiveness.

WHO IS THE COURSE AIMED AT?

This course is aimed at students who are interested in how organisations understand and influence audiences. It is ideal if you are creative, commercially aware and confident communicating ideas, and if you enjoy research, digital content, problem-solving and working with others. It supports progression into marketing roles across agencies, businesses, charities and public-sector organisations.

You will complete at least 315 hours with an employer, gaining authentic experience of a marketing workplace. In college, you will respond to realistic briefs, research markets and audiences, create customer personas, develop marketing propositions and communications, plan budgets and timelines, collaborate with others and use evidence and data to evaluate results. You will also develop communication, creativity, organisation, digital, presentation and project-management skills.

Five GCSEs at grades 4–9, including English Language and Mathematics. You should have a strong interest in business, communication, creativity and digital media, and be prepared for examinations, research, project work and a substantial industry placement. College entry requirements will be confirmed before enrolment.

PROGRESSION

Successful completion can lead to skilled employment, a higher apprenticeship or university study. Relevant routes include Marketing Executive, Market Research Executive, Public Relations and Communications Assistant apprenticeships, or degree programmes such as Marketing and Business and Marketing. Entry requirements for higher education vary and should be checked carefully.

OUTCOMES

By the end of the course, you will be able to apply research methods, analyse customers and stakeholders, develop marketing propositions, deliver communications and evaluate marketing effectiveness. Potential entry roles include Marketing Assistant, Social Media Coordinator, Email Marketing Coordinator, Junior Marketing Analyst and Account Executive, with further training or study supporting progression to more advanced roles.