Level Two Marketing and Events Management

This exciting new study programme allows you to specialise in two subjects which are vital to the success of all businesses. You will study a BTEC Technical Certificate in Marketing which includes an overview of marketing theories, how businesses market their products and services, the use of digital marketing and creating a marketing campaign. You will also complete a Level Two Certificate in Event Planning which will provide you with the knowledge and understanding required to plan events across a variety of different sectors.

Marketing techniques Skills Required for Successful event planning Market research and marketing methods Digital Marketing Identifying customer requirements at an event The role of communication and customer service at events Recruitment, selection and employment

Assessment of the BTEC Marketing qualification is by externally-set assignments and an examination. The assessment of the event planning is by internally-set assignments and practical tasks.

Four GCSEs grade D/3 and above to include English and Maths

You can progress to Level Three BTEC Diploma in Business or employment in the business, customer service, event planning and service industries, such as tourism, or an apprenticeship.