Computing - Part-time Introduction to Digital Marketing

The Introduction to Digital Marketing course is aimed at those who are new to online marketing. Maybe you have more traditional marketing skills and have found the whole digital marketing revolution overwhelming (you are not alone), or maybe you are completely new to the marketing role. Through this course you will explore Digital Marketing techniques to develop your understanding of this new and fast moving way of marketing.

This single unit qualification is designed for learners to learn the basics of Digital Marketing through planning and managing their own marketing campaign. They will research a range of platforms used for digital marketing such as TV, print and digital advertising, websites and social media to inform the creation of their own campaign.

Areas covered include:

• Digital Marketing approaches

• Search Engine Optimisation

• Digital Marketing technologies

• Planning a digital campaign

• Market Research

You will be assessed through a portfolio of work that you generate as you progress through the course.

There are no specific entry requirements however a basic understanding of digital literacy will be required.

If you’re looking for a career in computing or IT, a great first step would be to look at our Access to Higher Education (Computing Pathway).